the approach to audiophile cables is rather unusual, prioritizing research on the nature of electric signals, physical phenomena and materials.
People have been asking how Tellurium Q® came about and what we are doing to make our products work so differently from what is currently available. This has caused us problems because there are trade secrets and production methodologies that we definitely do not want to share with our competitors. I think that sometimes we are too much on the side of caution and that causes reviewers and our distributors a little problem. What do they say? What is the story to give our customers, a hook, a reason to listen when there are so many companies claiming big things? Why should people believe that we have a genuinely different approach? Yes a client can hear this is true within seconds of listening but the big problem is giving people a reason to want to listen having not yet heard the cable. In the UK this is not such a big problem as more and more people are giving their feedback to their friends and Tellurium Q® is spreading rapidly by word of mouth as much as from the remarkable reviews.
However we can say a little about our background, how Tellurium Q® came about and what we had to do to develop the products. So here goes.